India’s unique cultural heritage meets contemporary design: ‘Chakraview’ presented by India Design Forum at Bikaner House on 6-16th April 2017

Following a highly acclaimed presentation as India’s official entry to the inaugural London Design Biennale in 2016, India Design Forum (IDF) will present their installation CHAKRAVIEW as part of Serendipity Arts Festival 16 in 17 at Bikaner House, New Delhi. The installation has been made possible with the support of the Ministry of Commerce & Industry, Govt. of India; Department of Industrial Policy & Promotion (DIPP), Confederation of Indian Industry (CII) and Aadyam, the Aditya Birla Group weaver’s initiative.

CHAKRAVIEW, curated by Rajshree Pathy (Founder IDF) in collaboration with scenographer Sumant Jayakrishnan, incorporates the work of design strategist Avinash Kumar, artist Hanif Kureshi and designer Rutva Trivedi, to poignantly portray the multiple utopias that India emulates.

Weaving together India’s cultural heritage, using traditional textiles and ancient mythology, with modern design innovations, CHAKRAVIEW successfully portrays a sense of modern India. The work presents a unique blend of the social, political and religious climates that will always characterise the country.

“We are delighted to be exhibiting CHAKRAVIEW in New Delhi in association with Serendipity Arts Festival,
as part of our shared ambition to promote creativity and innovation in art and design in India. Following an
extremely positive reception at the London Design Biennale in 2016, where the installation invited viewers to
pause in wonderment at the abundance of India and the myriad emotions that are conveyed through this
work, we are thrilled to be exhibiting it in the place from where it draws its inspiration.” Rajshree Pathy,
Founder, India Design Forum

“Your installation was such a highlight of our event. With its mirrored floor, hanging textiles, and walls of
street signs, it was definitely the most vibrant of our exhibits, and certainly one of the most photographed.”
Dr. Christopher Turner – Director , London Design Biennale

Established in 2012, IDF was created by Rajshree Pathy as a platform to promote innovative design and create an awareness of the power of design in India. As the largest and most influential forum of its kind in the country, IDF spans all disciplines under the purview of design. Their vision is to form a modern day collaboration between India’s traditional heritage and it’s emerging contemporary design through innovation and technology. It serves as a forum to brand India as a progressive and innovative global economy expressed through its cultural heritage.

About India Design Forum (IDF)

IDF was created as a platform to bridge together rural and urban definitions of design and has had a long-standing partnership with the Confederation of Indian Industry (CII), the Ministry of Commerce & Industry and the Government of India. It is the most prominent and leading forum of it’s kind in the country, bringing together all the disciplines that are related to design including Architecture, Urban Development, Industrial & Product design and technology. IDF conferences and Design Weeks, curated by IDF co-founder, Aishwarya Pathy, have played host to large audiences for the last four years in New Delhi and Mumbai. Their most recent event was held during the prestigious Make in India week held in Mumbai in February 2016, where 1600 participants joined IDF in its vision to highlight India as being ready for a design led growth economy.

About Rajshree Pathy, Founder, India Design Forum

IDF Founder Rajshree Pathy brings her experience and understanding of Indian culture, traditional craft, contemporary art, design and industrial processes in creating a space that highlights the importance of creativity in India’s growing economy. Born and raised in Coimbatore, Tamil Nadu, Rajshree has designed homes that have been featured in national and international editions of the Architectural Digest, curates contemporary art exhibitions and has been leading IDF since its inception. A Padma Shri award winner for her contribution to Trade and Industry in 2013 presented by the Government of India, she has also been nominated as a “Global Leader for Tomorrow” at the World Economic Forum at Davos, Switzerland and is the President of the Eisenhower Fellowships in India.

About the collaborators of CHAKRAVIEW

Sumant Jayakrishnan, a scenographer, designer and installation artist based out of New Delhi collaborates with IDF and brings in his unique elements of imagery, video mapping, calligraphy and lighting. His previous projects include Art Direction for Deepa Mehta’s ‘Water’, Stage and Costume Design for Tim Supple’s ‘The Midsummer Night’s Dream’ and various conceptual events for Louis Vuitton, Chanel, Moschino, Bvlgari and others in India. The installation also features the work of Avinash Kumar, a design strategist and co-founder of three of India’s most well-known creative ventures- Quicksand (a creative consulting firm), BLOT! (India’s premiere audio visual collective) and UnBox Festival (an interdisciplinary arts platform). Lastly, it features the work of Hanif Kureshi, an artist working with street and typography and Rutva Trivedi, who along with Kureshi runs ‘Guerrilla’, an underground art and design studio in Delhi.

About Serendipity Arts Festival, 16 in 17

Organised by the Serendipity Arts Trust, Serendipity Arts Festival – 16 in 17, Delhi, will be held at Bikaner House for 11 days, from April 6 to 16, 2017. The Delhi edition of the festival will include a crafts exhibition, photography exhibition, design installation, dance performances, storytelling session and a theatre performance. The first edition of Serendipity Arts Festival was held in Goa in December over 8 days. It was spread across 8 venues in Panaji, had 14 curators facilitating dialogues and 53 projects in various fields.

By Rameesh Thaithodiyil

Growth, Marketing & Sales Strategist, and Managing Partner of Enmain LLP, ensuring exceptional customer experiences.

Leave a Reply

Your email address will not be published. Required fields are marked *